Semantic patterns:
- Parallelism: repetition, synonyms, semantic field
- Juxtaposition
- Hypernyms, homonyms
Social/cultural context:
- Gender, age, ethnicity
- Political correctness
- Expectation for social equality
- Cultural sensitivity
Author's perspective:
- Positioning
- Pronouns, Opinion as fact (tense)
Technology:
- Infleunce of social media on language use
- Computer-mediated communciation
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