Target Audiences:

on
Guardian:
Adopts conventions of A BROADSHEET newspaper
  • Educated, middle-class audience
  • Left-wing, liberal ethos
    • Challenge social inequality
    • Liberal to social change, new experiences
  • Targets a "Progressive" audience, affluent connections
  • Both young and older (middle-aged) --> targets a contemporary audience
  • Technologically-savvy audience = Guardian offers a multi-modal, computer-mediated communication, for comments, social media hyperlinks
    • Opportunity to extend OPINION into social media = affordance
    • Target audience- willing to extend debate online
  • Dates: contemporary news, Guardian is constantly updated to deliver fresh news to its audience
  • Maintains relatively sophisticated register = reflective of social clas
  • Factually informative- marks opinion with tentative, modal language 

Metro:
Adopts conventions of a TABLOID publication

  • Less factual; less informative 
  • Exclamatives/imperative minor sentences: 'MUST READ' 'TRENDING NOW'


  • YOUNG audience in URBAN environments --> cultural phenomenons in youth/urban culture
    • millennial audience
    • Travelling to work, school; working-class
  • Not in-depth newsreaders, seek SYNOPTIC overview of headlines
  • Heavy on multi-modal communication = text, pictures, links to videos
    • Visual, quick delivery = enables audience to form their own opinions 
Discourse structure:
  • Short, succinct paragraphs = synoptic overview
  • Colloquial lexis - more informal register --> Comical tone
  • Simplistic design - easily accessible on mobile
  • Dates = constantly up-to-date, links to 'TRENDING' banner


Daily Mail:
Generic conventions of a TABLOID publication:

  • Bold, exclamative headlines--> connote to 'Gossip', appela to predominantly  female audience
  • Non-standard orthographically features: capitalisation for emphasis
  • Younger audience- computer-mediated communication, SOCIAL MEDIA = sharing platform
    • Opportunity for gossip
    • Large photos = less emphasis on text
Right-wing publication - language lacks modality, presents opinion as fact, 
-Appeals to RW audience- strong ideology
-Fuels ideologies of certain demographics


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