Pragmatics

Context, inference and implication

Social context/ social attitudes:

• Political Correctness- CONVENTIONAL to abide to 'unwritten' rules; change in social attitudes over time
• Social Equality
• Gender, racial, sexuality

Age of text: reflective of social attitudes at time:

*Social expectations and attitudes towards social groups#

Deixis: context-driven language

• Personal pronouns
• He, she, they, ting (MLE)
• Spatial
• left, right, here, there
• Temporal
• Now, later

*Spatial and temporal deixis can be a proximal and distal relation to a deictic centre

Grice's Maxims: co-operative principle of communication

• Quality
• Manner
• Relevance 
• Quantity