Author's name depcited in large font, matching the size of the headline, connoting the idea that the author is of equal importance to the sotry itself. Sandi Toksvig is an ambassador of British cuture, to whom readers of the Guardian can easily relate to.
*Note*- OPINION article, but utilises linguistics to mask opinion as FACT:
- Adopts present simple tense- presents a declarative, definite tone
- Represents certainity in opinion as the only 'correct' answer
- Register: Guardian retian a balance between informal and formal register
- Sophisticated, low-frequency lexis to paint descriptive picture, matches the educated, middle-class audience
- Colloquial, idiosyncratic language (idioms)- builds informal register, appears friendly and mimics spoken language- gaps bridge between reader and author = mutual grounding facilitates reader into conforming author's opinion
- HEADLINES: use of punctuation
- Colons: extension with second clause can represent an extending problem- creating co-ordinating, and a means of supporting opinion with fact (or vice versa)
- Creates coordinating clause = lexical cohesion, in place of a conjuctin
- Semi-colons: contrast clauses = highlight juxtaposition
- Colons
Inclusive pronoun 'our'- similarity to publication's use of 'we'
- Semantic shift: inclusive pronouns formally represent the paper's editorial board
- NOW, used to represent the people and nation as a WHOLE
- Author identifies his/herself with the reader = build relationship, constructs idea of SIMILARITY in ideology and thus opinion
- Equal use of first person voice to distance from reader (i.e. I call it), personal recount of author's experience, to whom audience look up to and follow
Graphology: font choice, represent sophistication
- Archaic graphological conventions: large first letter of the text, creates aesthetic appearance
- Different coloured text = AFFORDANCE- hyperlinks to other sources, JUSTIFY her opinion = adds factual weight to opinion - backed by expert statements
- Multi-modal, computer-mediated communication, allows reader's to play an ACTIVE role; interact via comments and therefore engage in public discourse and SHARE OPINION.
- 2018: (Guardian especially) uses lexicon reflective of contextual POLITICAL CORRECTNESS
- Appeals to left-wing audience, seek equality in modern times
- Uses contextually-bound language - unique to modern politics, economics, society etc.
- Nouns to whom the audience can pragmatically relate to
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