Graphology:
Typography:
-Formality of font
-Appeal to target audience
-SIZE OF FONT, headlines relation to text
Author name relative
Symbolic signs/logos= connotation of cultural models
--> defined by cultural convention
Orthography:
Spelling, punctuation, capitalisation = visual effect
Image- relates to texts: multi-modal communication,. computer-mediated
Text layout, empty space, shape of text
Discourse structure:
Written MODE:
Typography:
-Formality of font
-Appeal to target audience
-SIZE OF FONT, headlines relation to text
Author name relative
Symbolic signs/logos= connotation of cultural models
--> defined by cultural convention
Orthography:
Spelling, punctuation, capitalisation = visual effect
Image- relates to texts: multi-modal communication,. computer-mediated
Text layout, empty space, shape of text
Discourse structure:
Written MODE:
- Recognisable patterns in structure- key phrases which shape strucutre>
- relates to conventions of genre, register, audience
- Paragraphing
- Fluency markers= enable lexical cohesion b/w paragraphs
- Asynchronous: does not flow, not an immediate reply: FORUM
Spoken MODE:
- Phatic conventions
- Turn-taking
- Back-channelling
- Topic management- relative power of interlocutor
- Non-fluency markers
- Pauses, hesitations
- False starts
- Fillers
- SYNCHRONOUS discourse
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