Language & Occupation

John Swales: Discourse Community
-Group of people who sahre a similar set of goals, values and interests, using language reflective of this:

• Goals- converge lexis to meet goals
• Threshold level of knowledge --> pragmatic knowledge, SUBJECT-SPECIFIC LEXIS

Drew and Heritage: Talk at Work (1992)

• Turn-taking: adjacency pairing- CONTEXT BOUND, depends on power
• Asymmetrical lexis/power
• Discourse structure- langugae follows a specific framework- e.g. doctor: set of interrogative sentences = diagnosis 
• Convergence of LEXICON- field specific lexis

Accommodation (Giles0

Language converge to those around us- John Swales; discourse community

Articles:

Guardian article- explores polticians use of 'political rhetoric' - PERSUASIVE EFFECT; little meaningful content

ELABORATED CODE (Basil Bernstein) wide range of sophisticated lexis = symbolic of power
*Ironic*- attempt to connect with the general public, but rhetoric diverges from their language
Politicians ability to code-switch between Elaborated and RESTRICTED CODE = connect with people of lower socio-economic status

-Rife in inclusive pronouns - 'we'instead of 'I'

-omission fo first person pronoun - not to take responsbily

-Speak in active voice- emotive verbs

-Imperatives and modal verbs- add weight and certainity toa rguments

Guardian Article 2) LANGUAGE AND POWER
Women adopting more masculine linguistic features within workplace: enables women to achieve more --> CEOs use dominant language devices, reflective of their influential power
Northerners with Southern phonology (A+D), switch to a Southern accent, tied to RP: embodiment of influential power within workplace