Word of the Year 2017

http://www.channel4.com/programmes/word-of-the-year-2017

Gender Identity:

Using marked language to critique patriarchal norms- marked term targets male behaviour
Blend words:  ', using prefix 'man' ('mansplaining'), 'he' ('hepeated'), 'bro' ('broflake'), and the standard verb/noun as the suffix
Broflake: [derogatory, informal] a man who is readily upset or offended by progressive attitudes that conflict with his more conventional or conservative views
Social change= increase in feminism and gender equality, become socially acceptable to critique men for unfair behaviour 
Mx- gender-neutral title 
Non-binary: adjective to describe the gender between male and female - neutral ground

• Led to EnBy (pronounced NB as an abbreviation for non-binary)

Changing social attitudes on gender= big influence on language change

Race

White Privilege: Social advantages of living as a white person, place them above ethnic minority citizens in certain circumstances; often taken for granted.

"Once we have language about racial issues, we can have dialogue"- issues are no longer invisible"

White fragility: [mass noun] discomfort and defensiveness on the part of a white person when confronted by information about racial inequality and injustice

Woke: Associated with 'black culture' to signify social consciousness of current issues- i.e. civil movements 

Culturejacking/ Newsjacking: the practice of taking advantage of current events or news stories in such a way as to promote or advertise one's product or brand

Political language

Corbynista- describe supporter of Jeremy Corbyn- used both positively and negatively

Paigon: [derogatory noun, informal] Jamaican Creole derived to describe a two-faced person, or a 'snake' who you dislike. Used in Afro-Caribbean slang, Stormzy has now popularised its use across youth culture. 

Youthquake = winner of Word of the Year 2017, used to describe the powerful youth support for the Labour party in General Election

Oxford Dictionaries (e.g. of instrumental power) definition: ‘a significant cultural, political, or social change arising from the actions or influence of young people’.