This text takes the genre of an opinionated article, and
uses an informal register throughout which is established through
colloquialisms like ‘shagging’ and ‘buggers’. Likewise, these colloquialisms
highlight that the audience of this text are teenagers- of both middle and
lower classes- who are able to comprehend this slang and are likely to wear the
hoody because it is common amongst their age group. The mode is written and the
purpose of the text is to argue and inform the reader on why the hoody is a
useful item of clothing. This argumentative nature is emphasised through the
use of a noun to label the hoody ‘an essential’ to everyday life, which
illustrates its significance to the younger generation. The subject of this
text is youth culture, and explores how it can often be in conflict with the
lifestyles of rich, middle-class adults.
Grammatically, the text uses a range of sentences. For
example, it uses the declarative minor sentence ‘far from it.’ to contrast with
the complex interrogative sentence beforehand which questioned whether the
reader would allow politicians to deny the use of the hoody. Therefore, this
established a sense of finality and a strong-hearted tone to argue the writer’s
point, so persuades the audience into agreeing with his opinion.
In terms of lexis and semantics, the text emphasises the
harsh tone of the text through the various types of words used. The adjective
‘thunderous’ illustrates the enormity of pain the writer experiences and the
destructive impact this has on their body, and the reference to weather
reflects the dismal and severe nature of the early morning. The metaphorical
‘surge’ emphasises the speed at which blood rushes to the writer’s head, which
in turn creates an image of discomfort for the reader. Nevertheless, the use of
the pronoun ‘our’ –which is followed by the superlative adjective in ‘best
friend’ - demonstrates the collective impact hoodies have on the youth of
society as a whole. Verbs like ‘depleted’ are used by the writer to illustrate
how the convertible car (which uses the same concept as the hoodie) is damaging
to the environment yet isn’t criticised by society; unlike the hoodie.
Phonology in ‘An Ode to the Hoody’ is demonstrated through
the alliteration in ‘pompous politicians’. The repetition of the harsh ‘P’
sound evokes a harsh and accusatory tone which emphasises the unfair attitudes
of the government who don’t appreciate the values of youth culture. The text
also uses the onomatopoeia ‘Arrrgh’ which conveys the annoyance and laziness
teenagers experience in the morning: therefore establishing familiarity
between the reader and the text.
The text's graphology is shown through the large headline
that immediately catches the reader's eye. It uses a bold urbanised font to
reflect how hoodies are an essential part of urban lifestyle in the city, and
directly below is a picture of a teenager wearing a hoodie which takes up half
of the page. Notably, the headline uses the indefinite determiner 'an' instead
of the singular, definite, determiner 'the' to prove that this ode is one of
many because of the international influence hoodies have on teenagers across
the world. Moreover, the text uses a bold tagline to criticise the cowardly
attitudes of the British public. Capitalisation has been used on the main verb
'survive' to humorously critique how Britons were able to withstand the Blitz
yet are afraid by a piece of cloth. The writer uses the coordinating junction
'but' in the tagline to illustrate the juxtaposition between the Blitz and the hoodie, which
emphasises the stupidity of the anti-hoody argument further.
Pragmatically, there is a cross covering the teenager's face in the drawing to
suggest that, because of anti-hoody views, society has denied many teenagers of an
identity. Moreover, the text says that 'the rich will be able to sleep more
soundly at night' knowing there has been a ban on hoodies: suggesting that
the majority of people against the use of hoodies are from the upper-middle
class who associate this clothing with crime.
In terms of
discourse structure, the text is arranged into 5 paragraphs where the main body
falls into the second and third paragraphs. Discourse markers like 'However,'
are used at the beginning of sentences to establish a logical argument throughout
the text. Significantly, the text ends with the phrase 'in the name of freedom'
to inspire the reader to stand up against anti-hoodie views in order to sustain
youth culture.
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